Meet The Founders

Geena Dunne is the founder/CEO of Australian charity, The Cova Project which combats period poverty in Liberia, Ghana, Uganda and Malawi. In 2022 she founded Web3 project, Honey Badges, which provided blockchain grants to global change-makers.

Voted one of the top 5 most impactful charity NFT projects 2022, a finalist in the Telstra Best of Business Awards, Women’s Agenda Leader Awards and Blockchain Australia’s Diversity and Inclusion Leader of the Year Award and Silver in the “Global Impact” category of the Women Changing The World Awards, Geena does everything in her power to accelerate women and make the world a more equitable place.

Michelle Reeves is an international executive and entrepreneur who has built multiple businesses (Accessory Junkie, Mavion & Zipline) and created innovation strategies for global brands across fashion, sports, entertainment and tech.

Named on the 2022 Power List by Marie Claire USA, and “Queens of Crypto” by FORBES, she has been featured in VOGUE, LA Times, NBC and others for her business insights and expertise in emerging tech and Web3.

Michelle likes to be first, pushing a few boundaries along the way. She set up the very first Facebook accounts for celebrities such as Kate Moss and Heidi Klum in 2007.

Georgie is a cofounder of Play On Media, which is focused on bringing female voices to the world of sport. She’s the cohost of podcast, Sportish - which looks at the world of sport through female lens and seeks to make not only sport, but sport conversations more accessible and inclusive.

Georgie and sister-in-law, Libby, also recently paired up with tween and teen author/ educator Rebecca Sparrow to create Play On: helping teens stay in the game, an audio series and Apple subscription podcast made for an audience 8 year and up.

Libby Trickett, OAM is a retired Australian swimmer. She was a gold medallist at the 2004 Summer Olympics, the 2008 Summer Olympics, and the 2012 Summer Olympics. She was the world record holder in the short-course (25m) 100-metre freestyle.

With cohost and sister-in-law, Georgie, she is the co-founder of Play On Media and has interviewed Olympic legends like gold medal winning beach volleyballer Natalie Cook and Australia’s most decorated paraolympian, Ellie Cole, newcomers like netball super star Donnell Wallam and snowboarder Valentino Gueslie, and change makers like the female athlete project’s Chloe Dalton and inclusive nippers creator, Nick Marshall.

Libby is an Australian icon and trailblazer for women in sport!